About

Most energised by environments where complexity, ambiguity and human behaviour intersect.

"

'I care about products that do not just function well but help people feel more capable and confident in the decisions they need to make.'

Tim Drake

That means designing operational systems, facilitating strategic workshops, shaping discovery practices, exploring future product hypotheses, and helping teams move from fragmented data toward clearer decision making.

Background

13 years. B2B SaaS, HR tech, fintech, RegTech.

I started my career in the games industry, which taught me that the best products are the ones people come back to by choice — not obligation. That instinct for stickiness and genuine user value has shaped everything I have done since.

Over the last decade I have focused on environments where the problems are hard, the stakes are real, and the data is complex. HR tech taught me that the people behind the data matter. Fintech taught me that trust is everything. B2B SaaS taught me that if professionals can not trust your product, they will build workarounds.

I am most effective when I am close to the problem — doing discovery, talking to customers, understanding the system before I touch the design. The best work comes from curiosity, not assumptions.

Now

Currently available for staff and senior product design roles.

I am looking for environments that value design as a strategic function — where the work is genuinely complex and discovery is treated as essential rather than optional.

Get in touch →

Approach

  • Discovery before pixels I do not start designing until I understand what problem we are actually solving. The reframe often matters more than the solution.
  • Dual-track research Immediate validation and north star research running in parallel. One tells you what to build next. The other tells you where to go.
  • Operate at system level Individual screens are the smallest unit. I think about the system first — the data model, the mental models, the decision flows — then work inward.
  • Make the case with data Design decisions that cannot be connected to user or business outcomes are just opinions. I build the evidence first, then the argument.

Experience

2024–Present
Founding Design Partner · Matcheros Africa-first hiring platform. Zero to one.
2023–2024
Senior Product Designer · Deel Platform integration, Goals OKR system, AI insights experimentation.
2022–2023
Lead Product Designer · Hackajob DE&I intelligence tool, dual-track discovery practice, Forbes-featured launch.
2020–2022
Product Designer · Tax Systems 20-year desktop to cloud migration. Enterprise fintech.