Product strategy, AI assisted workflows, design system foundations, investor readiness — for an Africa-first hiring platform built from zero.
At zero-to-one, the design work is not just interfaces — it is the thinking that makes everything else possible. Strategy, system, story.
"'At Matcheros, the question was never what should it look like — it was what should it be.'
On the founding design partner roleProduct strategy, AI-assisted job description generation, CV parsing workflows, design system foundations, and investor-ready narrative. Zero-to-one work requires a different kind of design thinking — one that shapes the product before the pixels exist.
The Work
This case study is in progress. It covers product strategy from zero, AI-assisted hiring workflows, design system foundations for a new product, and investor readiness work.
In the meantime, the work I have done in AI-assisted product design is documented in the AI in Practice section.
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